REDEFINE LUXURY

ETHICAL FASHION

BIFT 201413060223 LIN YUFEI

REDEFINATION OF LUXURY

FOR THE TRUE FEELINGS

In the 2010s，Stress and anxiety are increasing sharply all over the world. Besides the anaesthetic of general entertainment, the comfort zone and security that ethical construction could produce will be paid more and more attention.

WHAT'S HAPPENING IN THIS DECADE

BACKGROUND

HOW TO HELP

In order to achieve the goal of "leading to better developed people", luxury should speak out aloud to lead and help placing kitsch more properly.

THE AUDIENCES

It's time to point out that “Luxury” only as a "label" of comparison and class distinction is out of date. "Helping users become better individuals" should be the current issue of luxury goods. So the educational part is more important than the part of craft.

THE MASS

THE SOLUTIONS

1990s

1980s

2010s

1970s

2000s

2020s

DEFINATIONS

WHAT HAD HAPPENED

It is luxury of the passing decade that makes people "can't stop the desire".

THE WASTE OF THE CONSUMER'S LIVES SHOULD BE CONTROLLED.

READ MORE

In the coming new decade, luxury should be dedicated to shaping a higher-quality life.

THE MEETING

2020-2030