CAPITOL CONSULT

In order to serve our Chinese clients to the best of our ability in regard to the German speaking market - which covers a population of over 100 million - , we have expanded our core business service over the time and will continue to do so. Please take note of our list of services.

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发布者：深圳市鑫普达电子有限公司

发布时间：2016-12-04

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中文
Berlin - Shenzhen - Hong Kong
Public Relations
& Business Consulting
CAPITOL CONSULT

Business Dictionary
An advertising technique used
by companies to subtly promote
their products through a non-
traditional technique, usually
through appearances in film,
television, or other media.
WHAT IS PR?

Public relations help the public to
understand the company and its
products. The work ensures the
overall company has a strong
public image.

Public relations are primarily con-
ducted through the media, that is:
newspapers, television, magazines,
social media, the internet etc.

Public Relations are considered as
one of the primary activities includ-
ed in the promotion of products or
services.
Public Relations at work

In our time and age products or services
develops in an unparalleled pace.

Alone in China, 2.9 million global patent
applications were filed 2015 - up 7.8%
from a year earlier. Exactly, 1,010,406 of
them came from the mainland, according
to the World Intellectual Property Organi-
zation.

The number represents both filings made
by Chinese residents and those from
foreign innovators seeking patent protec-
tion in the region.

The US came in second in 2015, filing
more than 526,000 applications. Japan
followed with nearly 455,000. In the same
time period 278,867 filings were register-
ed with the European Patent Office.

The three top areas of innovation world-
wide were computer technology, electrical
machinery, and digital communication.

Introducing new products or services
to a foreign market requires special
expertise regarding culture, language
and the local media market and its
requirements.

After a long period of development
and financial investment, the final
product has to be introduced to the
consumer or distribution/sales part-
ner in a short period of time. The ROI
(Return of Investment) is a major dri-
ving force for a quick market entry
and penetration.

Our task is to introduce Chinese com-
panies and their products to the
German speaking markets (Germany,
Austria & Switzerland).
Our Focus

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We guide and consult our partners
in the following:
Analyzing their product for the
successful introduction to the
market

Guiding the company to the best
trade fair in the country. We have
specialized our services towards
the two major international trade
fairs in Germany visited by Chinese
companies: IFA in Berlin and CeBIT
in Hannover

Assisting in the booking of an
exhibition booth including booth
architecture (if required)

Planning & organizing press con-
ferences, media receptions at the
trade fair booth or congress center,
creating an individual press release
for the media outlets

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Personal assistance to the CEO and
his team at the exhibition booth,
offering translation services in Ger-
man and other European languages.

For the introduction of new products
and services the development of a
website in German and other Euro-
pean languages is recommended.
We also assist you in that.

In most cases the integration of so-
cial media, i.e. Facebook, Twitter, In-
stagram etc. is required. Our team
will advise you accordingly.

For your attendance at trade fairs we
also assist you in the booking of ho-
tel rooms and local transportation
services.

Our team will assist your company
throughout their stay in Germany,
Austria and/or Switzerland.

In order to serve our Chinese clients
to the best of our ability in regard to
the German speaking market -
which covers a population of over
100 million, we have expanded our
core business service over the time
and will continue to do so.

Please take note of our list of
services as follows.
Our Services

Special expo service
(if required)
Booth personnel
Consulting service for Germany
and Switzerland
Strategic financing
Start-up consulting
Strategic business networking in
Berlin
Business networking
In German language
E-mail Business cor-
respondence text service
For Facebook, Twitter, Instagram,
etc.
Social media marketing
and advertising
In all European languages
Development of
Business website
In all European languages
Sales & Customer Call
Center Service
Identifying potential business and
distribution partners
Business services
Organizing small and large scale
events in Germany, Austria and
Switzerland
i.e. booking and building the booth
Offering services in Germany or other
European languages
For Chinese Start-ups looking for
partners in Berlin
Event services
At International trade fairs in Ger-
many, Austria & Swizerland
Inviting media representatives to
the expo booth or the conference
center, hotel
Organizing press con-
ferences and meeting & press releases
Development of
PR concepts
Our list of services

CORE TEAM

Henri Zix has been educated in Germany, South Africa
and the U.S. and has visited South East Asia and China
since the year 2000.

Henri Zix is a media specialist, having worked for
newspapers, radio and TV stations in Munich, Berlin
and Los Angeles.

In addition to his work as a journalist, he has been
involved in strategic PR consulting for various products
and services.

About five years ago he also got involved in the edu-
cation of Startup companies regarding marketing and
PR.

Henri Zix has been consulting Chinese clients in
Shenzhen since 2014.

In order to be available to his Chinese clients, he con-
tinuously travels between Berlin, Shenzhen and
Hong Kong.
Henri Zix
Founder & Director

Dr. Karl Pilny is considered as one of the most pro-
found Asia insiders, knowing the region since 1980.

Dr. Pilny has inter alia worked as business attorney
in various law firms in Asia, Europe and the U.S.

Dr. Pilny worked for several years in Japan and East
Asia. He has also published a number of noteworthy
books on Asia (in German language), e.g.:

"Das asiatische Jahrhundert" (The Asian Century)
"Tanz der Riesen" (Dance of the Giants)
"Tiger auf dem Sprung" (Tiger on Alert)
"Investment Guide Asia"

as well as his first two novels:
"Japan Inc" and "Korea Inc"

Dr. Pilny offers his expertise as an investment advisor
and business lawyer and is a specialist in financing
and Venture capital, Real Estate, M&A and Asset
management.

Dr. Pilny works in Berlin and in Zurich
Dr. Karl Pilny
Partner

Thomas Andersen is a passionate networker. He has
worked for more than 20 years in marketing and sales
for FMCG producers. Since 2004 he is a Startup and
Growth Consultant with a focus on marketing, sales,
strategy/business modeling and business matching.

His mission: Let the client grow and be happy in the
long run.

For over ten years, Thomas Andersen has dedicated his
work to young Startup companies. As strategy consultant,
he leads Startups to growth by good positioning and a
future-oriented product and sales strategy.

He regularly holds lectures and workshops at Startup
seminars in universities and business associations in
Berlin. Thomas is also working as a coach at the Coaching
Bonus program of the Investitionsbank Berlin and is also
Juror of the Business plan Competition Berlin-Brandenburg.

As a board member of numerous organizations,
e.g. the Marketing Club Berlin, the 'Deutscher Crowdsourcing
Verband' and the 'Berliner Wirtschaftsgespräche' he regularly
hosts business events to introduce outstanding Startup
companies to the public.
Thomas Andersen
Partner

Or please send your full name and
phone number to
info@capitolconsult.de
Contact us

We will keep you updated on
the latest business news and
the expo calendar for Germany
and its German speaking
neighbors.

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